You said yes when you meant no.

You hear yourself agree, even though you were about to say something else. Sometimes you only notice afterward.

Chad Herst

I’m Chad Herst. I’m a coach in San Francisco and the author of The Performance Trap. I write about these moments because I’ve spent much of my own life caught in them.

There are stories here from my life, recordings to listen to, and practices from the book you can try.

Send me Chapter One

Free, 28 minutes, read in my voice. Sign up to listen and receive the audio link by email. You’ll also get my letter every other week. Unsubscribe any time.

What I’m thinking about lately

What were you hoping would change?

You get the title, but the achieving doesn’t stop. There’s another thing to prove.

If getting what you wanted hasn’t settled anything, I’d be curious about what you hoped would change. Would you finally feel wanted when you walked into the room? Would you be able to rest? Could you stop proving yourself?

That’s a lot to ask of a job title.

More writing and audio

The Performance Trap book cover

A book by Chad Herst

The Performance Trap

The Ache No Success Will Ever Fix

The first part is my story. The second brings together the practices I use in my work.

Get the book

Preorder KindlePaperbackComing soonHardcoverComing soon

Kindle releases October 1. Print purchase links will be added when available.

Already have the book? The guided practices and reader resources are free.

Find the reader resources

A place to begin

Try a short practice

If you have a few minutes, you can follow along with this breathing practice. You can listen here without signing up.

The straw breath

About three and a half minutes, guided by Chad. Pause or stop whenever you want.

Explore more free readings and practices

From the introduction to The Performance Trap

The den

Two children with two older adults beside a leather armchair.

I’m sitting in the den with my father and grandparents on his side. The usual tray of hors d’oeuvres is between us: matchstick carrots, celery, cucumbers, and black olives, each in its own neat pile. The fire is crackling. The scent of leather hangs in the air.

My feet barely touch the floor, but I’m holding my soda water with a single drop of scotch in it, a watered-down echo of the drink in my grandfather’s hand.

My grandfather, the patriarch of the family, is holding court in the den with his scotch and soda. He’s broad-chested, dark-skinned from hours by the pool, and has a shock of white hair. He’s always dressed sharply. You might have mistaken him for a mafia don if you’d seen him.

My grandmother sits beside him, her golden bouffant sculpted into place. She’s warm and affectionate as long as you’re adoring. If you challenge her at all, her switch flips.

Listen to the introduction, where this scene continues

More about my life

Every other week

I write a letter every other week, usually a story from my own life or a reflection on something I'm working through. I often include a recording of myself reading it if you'd rather listen.

You can sign up through the free Chapter One audio. You'll receive the chapter and my letter every other week. Unsubscribe whenever you want.

Get Chapter One and the letter

Ways to go further

Four weeks · $295 founding price

The Performance Trap Practice

Guided practice, weekly reading and journaling, and an AI practice companion. We meet for 30 minutes before Week 1 and a full hour at the end.

The founding price is in exchange for honest feedback. The regular price will be $495.

Explore the four-week program

Eight private sessions · Four to six months

Mind/Body Foundations

We work with the patterns showing up in your life and practice different ways of responding. Each session is 90 minutes, held virtually.

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Or book a 30-minute conversation